Work
A few projects I'm proud of — websites, SEO strategy, and content that moved the numbers. Want to see something specific? Just ask.
SEO & AEO content strategy
Fairstone
SEO + AEO content strategy that's earned 798 AI citations and 329K monthly organic visits.
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PPC landing pages + supporting blog content
LaunchPad Lab
PPC landing pages and supporting content for a Chicago digital product firm selling custom AI to skeptical buyers.
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SEO strategy + website rebuild
Wavepaths
Rebuilt a non-functional site and drove relevant traffic — from zero rankings to 260+ keywords.
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SEO blog post
Wavepaths
A single deeply-researched blog post that ranked #1 for 'music for ketamine therapy'.
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SEO content strategy
Mobile Streams
A consistent SEO content strategy that lifted organic traffic 65% in six months.
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Website content + SEO strategy
Michael Santonato — Financial Advisor
Repositioned a financial advisor's website around benefits — not services — and tripled session duration.
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I'd love to hear about it. Tell me what you're working on.
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