SEO blog post
Wavepaths B2B SaaS: Ranking #1 for high-intent keywords
A single deeply-researched blog post that ranked #1 for 'music for ketamine therapy'.
- Client
- Wavepaths
- Industry
- Medtech, Healthtech
- Type of work
- SEO blog post
- Google ranking
- #1
- Target keyword
- music for ketamine therapy
The client
Wavepaths is a tool that facilitates live, unique, personalised music experiences for therapeutic and personal use.
The brief
Write a blog post on 'Music for Ketamine Therapy' that was informative, engaging, and SEO-friendly — and that positioned Wavepaths as a thought leader in the emerging field.
The challenge
Ketamine therapy is new, so reliable information is thin on the ground — and even thinner on the role of music in the experience. It's also a YMYL (Your Money, Your Life) topic, which means accuracy, safety, and credibility have to be airtight.
The solution
Deep research into the scientific literature plus first-hand accounts from patients and practitioners. The piece covered ketamine therapy at a foundational level, the role music plays in the experience, and concrete music recommendations from Wavepaths.
The results
Search impressions jumped after publication. The post ranks #1 for 'music for ketamine therapy' and also ranks for 'best music for ketamine therapy'. It got positive feedback from the Wavepaths community and helped position the brand as a credible voice in the space.